Kajabi Email Marketing: Is It Good Enough for Your Business?

Is Kajabi the Right Tool for Email Marketing? Here’s What You Need to Know

If you’re asking yourself whether Kajabi is the right choice for your email marketing needs, you’re not alone.

As a Kajabi consultant, I get asked this question all the time: "Should I stick with Kajabi for my email marketing, or use a dedicated platform like ConvertKit or ActiveCampaign?" There’s a lot of confusion about Kajabi’s email capabilities, from concerns about low open rates to fears over deliverability issues.

But here’s the truth: after working with hundreds of Kajabi users and using the platform myself for over five years, I can tell you those concerns are mostly misconceptions.

Kajabi’s email deliverability is just as strong as other platforms, and for most businesses, it offers everything you need to run effective email marketing campaigns—without the added complexity or cost of another tool.

Kajabi’s Email Deliverability

One of the biggest misconceptions about Kajabi is that its email deliverability isn’t as good as other platforms. Some people worry that Kajabi’s emails won’t reach their subscribers or that they’ll end up in spam folders more often than if they were using something like ConvertKit or ActiveCampaign.

In my experience, this isn’t true. Kajabi’s deliverability is on par with most major email marketing platforms. Like with any email system, your deliverability is influenced by factors such as subject lines, email content, and whether you’ve properly set up your domain authentication (things like SPF, DKIM, and DMARC). Without those, any platform can face issues with emails landing in spam.

It’s not the tool, it’s how you use it. Even platforms like ActiveCampaign or Mailchimp will struggle with deliverability if your domain settings aren’t correctly configured. And when it comes to Kajabi, as long as you’ve got those fundamentals covered, it can perform just as well as dedicated email platforms.

When Kajabi’s Email Marketing Is More Than Enough

For the vast majority of businesses—especially those just starting out—Kajabi’s built-in email marketing system is more than enough. In fact, it can handle just about everything most people need without requiring a separate platform.

Here’s why:

• Automated Welcome Sequences: Kajabi lets you set up easy, automated email sequences for things like welcoming new subscribers or nurturing leads after they sign up for your offer.
• Broadcasts and Campaigns: Sending out regular email broadcasts, newsletters, updates, or sales emails is simple and effective with Kajabi.
• Email Automations: You can set up automations to trigger specific actions based on user behaviour, like sending follow-up emails when someone opens or clicks on a previous message.
• Advanced Segmentation: One of Kajabi’s best features is its ability to segment your audience based on their behaviour and actions. You can create targeted email campaigns for specific groups—whether it’s subscribers who’ve opened a recent email, those who’ve purchased a product, or even those who haven’t engaged in a while. This kind of segmentation helps you send the right message to the right people, boosting engagement and conversions.

For businesses that are growing but don’t yet need highly advanced features like lead scoring or complex email funnels, Kajabi provides all the tools you need—without the need for costly, separate email software.

Most people don’t need fancy features they aren’t actually using.

I’ve seen so many ceators paying for platforms like ConvertKit or ActiveCampaign just because they think they might need those features someday—but they’re not actually using them now.

Kajabi’s simplicity is a huge asset for most businesses. You get an all-in-one system without the hassle of integrating multiple platforms, which saves both time and money. And with Kajabi’s strong segmentation tools, you can be sure that your emails are reaching the right people at the right time.

Kajabi vs. Other Email Marketing Tools: The Cost Factor

One major advantage of Kajabi is its pricing structure. Unlike platforms like ActiveCampaign, ConvertKit, or Mailchimp, Kajabi’s pricing doesn’t penalise you as your email list grows. With many standalone email marketing tools, the more subscribers you have, the more you’ll end up paying. It’s not uncommon for email marketing costs to balloon into hundreds—or even thousands—of dollars per month as your list grows.

With Kajabi, the price is predictable. You can have up to 10,000 subscribers on the Basic plan before you need to consider upgrading.

That’s a high limit, and for most businesses, it’ll take a few years to hit that threshold. Even on the Growth plan you'll get 25,000 contacts for $159 per month (on an annual plan)

Meanwhile, on platforms like ActiveCampaign or ConvertKit, you could be looking at substantial price increases once your list reaches just a few thousand subscribers.

Why does this matter?

It’s simple: as your business grows, you want your tools to support that growth without costing you more at every stage.

Kajabi allows you to manage email marketing alongside your website, courses, and more, all under one roof—without unexpected price hikes. With Kajabi, your cost remains stable as you scale, while other platforms can hit you with escalating fees as your list grows.

For example, a business with 10,000 subscribers using ActiveCampaign could be paying upwards of $200–300 per month just for email marketing alone. In Kajabi, the email tool is included in your overall plan cost, making it a more cost-effective solution as your list and business grow.

Kajabi email FAQ's

1. Does Kajabi support email personalisation?

Yes, Kajabi allows you to personalise emails with your subscribers’ names and other details. You can use custom fields to create a more tailored experience for each recipient, which can improve open rates and engagement.

2. How does Kajabi’s email deliverability compare to other platforms?

Kajabi’s deliverability is on par with most other email marketing platforms. Issues like spam filters, poor engagement, or unoptimised domain settings can affect any email platform. Kajabi performs just as well as dedicated tools, provided you follow email best practices.

3. Can I use double opt-in with Kajabi?

Yes, Kajabi supports double opt-in if you choose to use it. However, it’s important to set up your double opt-in process carefully to avoid losing leads. If not optimised, it can confuse subscribers and cause them to miss the confirmation step.

4. Can Kajabi handle email automations?

Absolutely! Kajabi has powerful automation tools that let you trigger actions based on user behaviour—like sending follow-up emails when someone signs up or clicks on a link in a previous email. It’s perfect for creating simple-to-moderate email funnels.

5. Does Kajabi’s email system scale with your business?

Yes, Kajabi’s pricing includes email marketing, and its subscriber limits are generous. On the Growth plan, you can have up to 20,000 subscribers before you need to upgrade, making it cost-effective for growing businesses.

Kajabi Isn't Just Fantastic for Email

In the end, Kajabi isn’t just an email marketing tool—it’s an all-in-one platform designed to simplify your business.

For creators, course builders, and digital product entrepreneurs, Kajabi takes the headache out of managing multiple platforms. You can handle your website, course hosting, email marketing, and more, all in one place. That means less time wrestling with tech and more time focusing on what matters—growing your business.

While some businesses may need highly advanced email features, for most, Kajabi provides more than enough functionality to manage campaigns, send automated sequences, and track your results. And with built-in segmentation and automations, Kajabi is a cost-effective, scalable solution for entrepreneurs at any stage.

Ready to experience the power of Kajabi for yourself?
Sign up for a free trial using my affiliate link and get access to the $1K Unicorn Bonus Suite—a comprehensive package designed to help you fast-track your success!

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