Turn your dream into reality with Business 101.. Literally

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Make your dream business

a REAL business

You've got the awesome idea, you've worked your butt off to get to this point, but what now?

How do you actually get your business up and running from here?

Have you wanted to start a business for a while now... but something has been holding you back from making it happen?

Maybe it’s fear -what if you miss an important step and it all comes crashing down because you didn’t know you needed to do something. 😨 After all – you don’t know what you don’t know!

Perhaps you’re overwhelmed at all the steps you need to take and don’t know what is most important to do first and where to start? 🤷

Or you’re just struggling to fit this into your already busy weeks, even though you know you really want to do this 😩

One thing is for sure – you know you don’t want months or even another year to go by without making this happen!

Your idea is too good for that and you know you can make it work 💪

Guess what?

You’re not alone. Thousands of people struggle with turning their business dreams into reality because there are a LOT of steps and a lot of things you could do and it can totally be confusing and overwhelming to know what to do.

Don't worry, even business pros get stuck sometimes with how to move forward.

Sometimes you just need a bit of help (and the occasional friendly kick in the butt to get moving).

This is where Business 101... Literally Comes in

Business 101.. Literally is a step by step 12 week course + mentoring program to accelerate your business from a dream through to your first sale. Setting up rock solid foundations to give you the best chance at spectacular success!

You’ll come out of it with the confidence you’re doing everything right, and be totally supported along the way.

Imagine the intense sense of pride and glow in your heart, as you turn on your website and open for business! 😄

The relief you’ll feel knowing you made it happen, you really did it. Your business baby is actually born! 😺

Not to mention the feeling of elation when you get that first sale from a person you’ve never met 🤩

AND the continual joy when the sales keep rolling in from there! 🥳

It's time to make your dream a reality! 🙋

START NOW >>

"Business 101.. Literally has given me the best understanding of how to start and run a business with all the ins and outs. You have also given me that drive again to keep pushing my business venture. I actually don’t want the course to end. I love sitting down listening and hanging on to every word you say. The course is easy to follow, you are easy to understand and the content is beyond any course I have been looking to complete. Your knowledge is incredible"

Brooke P

Meet your mentor Sue McLachlan 👋

Since 2016, I’ve been working with people who have the same challenges as you – struggling to get things moving with their business and not quite sure what to do next.

I got frustrated and annoyed seeing so many business courses that were full of fluff... missing out on so much of the practical information you need, to get a good foundation in place.

Business 101.. Literally was created to give aspiring business owners the comprehensive foundation needed to get their business up and running and set up for success, with a business + marketing plan in place and strategies for growth.

I've gained a vast amount of experience over 20 years in business. Especially through the $3 million a year multi national business I founded in my living room.

I grew it from a hobby to Australian Exporter of the Year finalist and had products stocked in over 30 countries. I was even awarded business woman of the year in my area 🏆

It's safe to say, I know my stuff and I can't wait to share my knowledge with you!

Joining Business 101.. Literally will:

✔️ help you craft your business plan and work out your ideal customer

✔️ give you the confidence that you can do this, with a step by step guide to get your business registered, set up and ready to open

✔️ make you say goodbye to overwhelm, with an accountability framework to help keep you on track + meeting your goals

✔️ teach you how to be most effective on social media so you’re not getting sucked into the social vortex and wasting your time chasing likes

✔️ give you a treasure chest of low cost marketing ideas to get customers and clients banging down the doors

✔️ help you discover a heap of FREE software tools that have you running things like a well-oiled machine

✔️ get rid of the “what now” feeling, through actionable steps and goals every week

✔️ give you the security of knowing you’ve got a wise business BFF on hand if you have any questions or get stuck – you are not alone!

✔️ assist you to set up an effective marketing strategy and plan that will best suit your business

Business 101.. Literally

This detailed 12 week course will take you from feeling unsure and overwhelmed... to feeling an immense sense of relief and pride, as you'll be open for business and getting your first sales (from people you don't know!)

You'll get a solid grounding in business fundamentals in a simple and easy to understand way.

START TODAY FROM JUST $149

"Business 101 has been so useful while starting up and running my business. It has helped me break down areas of my business and how I can approach them in a more strategic manner, made clear some of the terminology that previously had me confused, and ultimately answered a lot of underlying questions. For example, I knew that I had to identify and analyze my customers but I wasn't sure how to approach it. Thanks to Business 101, I now have the tools to complete an in-depth analysis. I gained a sense of direction in my business and I'm so grateful this course exists. I would recommend this course to anyone starting out or feeling a little lost in their start-up"

Renee P

Here is what you’ll get when you join the 12 week Business 101.. Literally program

Over 12 detailed modules, with 101 bite-size (but jampacked) video lessons. More than 12 hours video content in total!
Weekly email follow up to encourage and support you
Spreadsheets, guides and templates for service and product businesses
Downloadable audio lessons so you can listen to the lessons anytime, anywhere
Useful downloadable transcripts + copies of the slides for each lesson
Fun weekly quiz
Lifetime access to all future updates
Solid support from the course instructor - get your questions answered by email
Resource guide to the very best tried + tested software to run your business efficiently

PLUS you'll get this great BONUS

FREE Half hour personalised 1:1 mentoring session worth $149

The hardest thing about doing an online course, is that sometimes you feel like you're on your own.

To add even more value to Business 101.. Literally and to give you the best chance of achieving spectacular success, you'll get 1 x Half Hour of Power mentoring session included for FREE!

Think of it like a phone a friend card you can keep up your sleeve for when you need it! Valid for six months, you can use either during the course or in the first few months afterwards when you’re up and running.

That way you know you can book a call with me:

if you get stuck and aren’t sure what to do next…
if you want some help mapping out your marketing plan or business plan
if you need some ideas for what sort of information to include on your website
help with tech and software - deciding which programs to use and getting started with them
just for some reassurance you’re doing the right thing
or pretty much anything else. you need

Basically anything you need – I’ll be there, you can pick my brains – I’m the wise business BFF you can keep on speed dial.

JOIN BUSINESS 101.. LITERALLY NOW!

"Thank you so much for this incredible tool that has allowed me to really understand the dynamics of starting my own business. I found the templates and easy to follow information invaluable and would recommend this course to anyone who wants to feel like they have a real roadmap to personal success."

Ashley M

Business 101.. Literally has been completely upgraded and the BRAND NEW 12 week program opens on Monday October 14

The new 12 week course, will be $699 to join.

HOWEVER! If you join right now you can Save BIG TIME!

Every day until Sunday, the price will rise by $100.

Right now, you can join Business 101.. Literally for just $399 (or three payments of $149)

The is the BEST Business 101.. Literally deal you will EVER get and you don't want to miss out!

When the countdown hits zero, the price goes up to $499 (then 24 hours later to $599, then $699). Which is still an amazing price for what you get, but why wait? Buy now and put that extra hundred bucks towards your business!

Don't miss out! By Sunday the price will increase to $699 (or 3 payments of $259). Buy before the timer hits zero and SAVE

The brand new Business 101.. Literally opens Monday 14 October, but you have a chance to buy at the current price. All prices below are in AUD (Australian dollars). If you're buying in USD, it is even better value!

Three Payments of

$149

PER MONTH

Budget friendly easy pay option

12 Week course

101 Video Lessons

8 Templates

1 x Half Hour 1:1 Mentoring worth $149

30 Day Money Back Guarantee

JOIN NOW >>

Full Payment Today

$399

SAVE $48

Best Value

12 Week course

101 Video Lessons

8 Templates

2 x Half Hour 1:1 Mentoring worth $298!

30 Day Money Back Guarantee

JOIN NOW >>

VIP Ultimate Business Start Up Package

$1499

Accelerate your business growth

12 week course

101 Video Lessons

8 Templates

4 x Half Hour 1:1 Mentoring worth $596

PLUS 10 hours done for you implementation of your choice - for example: marketing, copywriting, email campaigns, lead magnet creation, sales funnel, website creation - you choose!) Worth $995

GET IT NOW >>

PAY IN FULL TO GET AN EXTRA BONUS 🔥

Get an additional 1:1 business mentoring session

So you'll have TWO phone a friend sessions to use when you need them.

Total Pay in Full Bonus value $298

"The bite sized pieces of information has been fantastic! I am a single mum trying to get a start up going, so moments like cooking I can use to listen to a piece of information. It also gives me time to process what I’ve learnt and reflect on how it affects me and where I am at!"

Nicole M

"Six months after launching my business, I still had a nagging feeling that something wasn't right. Couldn't put my finger on it, but just knew something was missing. Having no prior business experience I don't know how I knew this, or how I was going to fix it, but I just knew it. Sue recognised instantly that I needed to change to engage and convert customers and explained it in such a way that made perfect sense. She breaks it down into little pieces so it’s not overwhelming. Her business knowledge is amazing! Working with her makes me excited about the future"

Maree G

Over 12 weeks you'll go step by step from business idea, to launching your website to getting your first customers!

We start at Section 1: getting your business officially set up, business plan in place and get your website live.

In Section 2, it's all about the marketing, looking at a treasure trove options, then setting up a marketing plan.

In Section 3, you'll learn my many tips and tricks for running a business smoothly and keeping your cutomers delighted.

WEEK 1

Establishing your business and getting started

You'll cover off all the important things you need to start - choosing a name and your domain name (and email addresses) trademarks and legalities with that. Setting up business structures and financials.

WEEK 2

Creating a simple business plan you'll actually use!

Often overlooked, a business plan is what will set your business apart from the rest! You will know your point of difference, create a customer avatar to understand your target market, undertake a SWOT analysis and marketing plan, plus sort out your pricing and break even point.

WEEK 3

Nailing your brand personality

Find out how to make your business stand out with a unique brand that sets you apart. Start with an inspiration board and mood board, then craft your visual image and brand voice (plus make sure that is reflected in everything you do!)

WEEK 4

Creating a website you'll love.

Your website is your storefront - your 24 hour a day salesperson, so it has an important job! You'll get a rundown on the different website platform options. Then learn about copywriting, search engine optimisation (SEO), google analytics and go through a checklist of what to do before you go live.

WEEK 5

Introduction to marketing

This is marketing 101 where you'll learn all the terminology and what it means: sales funnels, customer life cycles, retention, conversion optimisation and more. We'll also go through how to create a marketing plan - one that will make a massive difference in how you plan what to do in your business (and teaches how to reach your goals!

WEEK 6

Get Your Socials Sorted

All things social. A rundown on how best to use each social platform and the pros + cons, how often to post, which platform is best and more. How to get more followers, how to engage with your followers when you get them and how to automate your social media so it doesn't take over your life!

WEEK 7

The Wonderful World of Email Marketing

Set your business up for long term success with the marketing strategy you have the most control over - your email list. You'll learn how to build your list, what emails to send, the best software to use and how to make email marketing work well for you.

WEEK 8

Content Marketing

Creating content is one of the best ways to build credibility, get found in search engines like google and get people to know, like and trust you. We'll go through some different content options so you can choose the one that best suits your business and style.

WEEK 9

Paid Advertising

You'll know exactly what PPC, CPC, CTR and many more lovely acronyms like this actually mean. This module is paid digital advertising 101. We'll focus on social platforms and search advertising (ie Google Ads). You'll learn how investing in your business with paid traffic can be a great idea.

WEEK 10

Other ways to market your business

Social media isn't the be all and end all of marketing. You'll learn other ways you can market your business and get customers and clients flooding in. Such as influencer marketing, offline tactics to advertise your business, google my business, trade shows + expos, directories, networking and more.

WEEK 11

Delighting your customers

You've worked hard to get your customers, but it doesn't end there. Delighting your customers and providing an awesome experience for them can set your business apart! You'll learn how not just how to delight them, but also what to do when things don't go so well.

WEEK 12

Making Sh*t Happen - Bringing it All Together

This is the operational stuff that is important and takes your business from a hot mess to a well oiled machine. You learn how to keep your documents safe - online and offline, be super productive, how to effectively work from home, set up policies and systems, grow your team and more.

BONUS MODULE

Selling Your Products Online

Some helpful info for product sellers to improve efficiency and increase sales. We'll go into things like inventory management, logistics, wholesaling and other channels you may not have considered to sell your products.

BONUSES

Templates + Spreadsheets

In addition to the in depth video training, you'll get templates for creating a business plan, SWOT analysis, marketing plan, breakeven analysis, pricing plan, customer avatar creation template, resource and software guide and more.

"Business 101 has been an absolute wealth of information! It has provided me with a very useful foundation for understanding the basics of starting up my business, and well supported with templates & resources. It is also easy to navigate & Sue provides information that is easily digested. This course exceeded my expectations"

Cinthya W

Frequently Asked Questions

When does the course start?

Business 101... Literally opens on Monday 14 October 2019. The first week's lessons are available immediately and you'll get a new module each week for 12 weeks.

How many lessons are in the course?

There are 101 lessons over 12 weeks.

Each module has from 4-10 bite size video lessons usually less than 10 minutes - around an hour of videos each week. Each week's content builds on the previous week and most week's you'll have a few hours work to do.

Weeks 1-4 we cover everything you need to get your business up and running, ready to launch.

Weeks 5-10 it's all about the marketing - how to get customers and clients

Weeks 11-12 you'll learn how to run your business effectively. Strategies for dealing with customers, productivity, getting help and more.

What if I've already got a business?

The course content is best suited for people who have not yet started their business or are at the very early stages.

Students who have already set up their business have found the modules on business planning and branding in section 1, really helpful to improve what they've set up and for some reassurance everything is done right.

Section 2 which is 6 weeks centreed around marketing and section 3 - what to do once you have customers, is helpful for all businesses in their first year.

Will this course help if I don't have any prior business experience?

Help you? This was made for you. Everything is broken down step by step - cutting through the jargon and biz speak, so that you can understand and implement. It will be beside you like a trusted friend who know business inside and out.

What if I'm not happy with it?

I’m so confident Business 101... literally is going make a huge impact in your business, you get 30 days to experience just how much value this packs in.

If you don’t feel like this course was worth it and you’ve completed all the lessons in the first 4 weeks just send me an email within the 30 day period and I’ll refund you in full, right away. Yep, that is a 100% money back guarantee.

Please note: Refunds do not apply to the 1:1 mentoring bonus. If you have used your mentoring session within the first 30 days and request a refund after than, the cost of the mentoring session ($149) will be taken off the refund amount.

Will the course be updated? And can I access the updates?

When you enrol in Business 101... Literally, you get FREE updates for the life of the course, no matter how many updates or upgrades the course gets.

We are committed to ensuring the course has the most recent and up to date information, so rest assured, updates will be frequent (around every 6-12 months).

You will be notified whenever new content is added.

What if I need help?

We've got your back. Each lesson has a comment section where you can ask any questions you like - these will be answered generally within 48 hours.

You can also email any questions to [email protected]

Additional 1:1 mentoring sessions are available to purchase if you'd like extra personalised help.

What currency is this charged in?

All prices are in AUD.

BTW If you're buying in USD - you've got an Easter Egg on your hands - with the current crazy exchange rate - it is insanely cheap for you (as of today $1 AUD was $0.67 USD) take advantage of this and join now while the rates are at a record low! I was in the US in 2013 and the rate then was $1 AUD to $1.08 USD - so it won't always be this good!

No Risk 30 Day Money Back Guarantee

We are so confident that you are going to love Business 101.. Literally that we are giving you 30 days to try it, risk-free! If you've watched all the lessons in Section 1 and you find the course doesn’t meet your expectations, simply email us and we will send you a refund, no questions asked!

GET STARTED NOW

By Monday the price will increase to $699, but buy before the timer hits zero and you'll SAVE!

The brand new Business 101.. Literally opens Monday 14 October, but you have just one chance to buy at the current price. All prices below are in AUD (Australian dollars). If you're buying in USD, it is even better value!

Three Monthly Payments of

$149

PER MONTH

Budget friendly easy pay option

12 Week course

101 Video Lessons

8 Templates

1 x Half Hour 1:1 Mentoring worth $149

30 Day Money Back Guarantee

JOIN NOW >>