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THE 2026 EXPERIMENT

Stop guessing your way through 2026.

I'm turning my digital product business into a year long experiment and you're invited to watch it all happen.

Join In December To Get 50% Off!

👋 Hey. If 2025 felt weird for you, you’re not alone.

A lot of business owners I’ve been talking to recently, feel the same mix of uncertainty and pressure to get it right.

Not surprising given the buzz about courses being dead, AI taking over and many of the gurus and mentors of our industry sharing things aren't working the way they used to.

When you don't have confidence in what works anymore, it's easy to freeze and get stuck in decision paralysis. Way too much time spent wondering should I do this, or should I do that? Scared of making the wrong choice or screwing everything up!

After spending 25 years working in online business - from the days of getting software delivered in a literal box - to vibe coding and AI taking over the world, there's one thing I know to be true:

There is no right answer!

There is only the answer that works for you.

And the way to find the answer is to stop guessing and start testing.

 

Hey, I'm Sue McLachlan, a Kajabi Strategist often known as Miss Question and my curiosity had me thinking... is what we're hearing true?

🤷‍♀️Are courses REALLY dead?

🤷‍♀️Can you use AI without it taking over?

🤷‍♀️Do the old ways of selling like webinars still work in the short form attention age?

🤷‍♀️ What IS actually working now?

To answer those questions (and more) I decided to turn my business into a year-long experimental space. You can be part of it and use my strategist brain to test different approaches to a load of different strategies around launching, automating, and juggling life. 

No need to learn more frameworks or methods.

Just soak up the insights and lessons that are valuable and applicable to you.

Think of this as a permission slip to stop testing everything yourself.

For less than the cost of one failed Facebook ad, you can watch me take the risk, see the results, and then decide if it's right for you.

How The 2026 Experiment Works:

✋

Experimentation

I choose strategies to test in my business, like new launch styles or automations, to gather data and answers.

✋

You watch it happen

I share what I'm doing as I'm doing it. You see the decisions in real time, the work involved, and the actual outcome.

✋

Learn from insights

Watch or listen to the full experiment debrief, to discover what worked and get ideas for your own business

Great, I want in!

👩‍💻

Here’s What You’ll Be Watching Unfold Over 2026


Throughout next year, I’ll be running a series of experiments across my business, from marketing to life balance.

You’ll get to see the decisions, the pivots, the “oh wow that worked” moments and the “okay that definitely didn’t” ones too.

These aren’t polished success stories or tidy case studies. They’re in-progress experiments that show the full picture of what goes on, so you'll have something solid to refer to when deciding what to try in your own work.

Yes! I want to learn from this

What I'm starting with:

Experiment 01: Is the classic webinar-to-course launch still worth doing?


The online space has been arguing about this for years. Every time I open my inbox or scroll anywhere, someone is declaring that webinars are dead, courses are dead, evergreen is dead, or live launching is dead. And half the time, the next person says the exact opposite.

If you're trying to choose between live launches, evergreen funnels, or something in between, it is hard to know what to trust without running a dozen launches of your own.

So instead of guessing, I’m running the biggest experiment of my year: testing one course in different formats and comparing what works now, so you can use the results as a jumping off point for your own decisions.  

Across 2026, I’ll be testing:

The Course format

✅ a self-study version

✅ a live version with support

✅ an optional upgrade path from self-study to support

The Launch format

✅ a full live launch with a live webinar

✅ an evergreen funnel with a recorded webinar

✅ and using the live launches to promote support upgrades

I Want To Answer Questions Like:

✅ which version actually converts better?

✅ does live support make a meaningful difference?

✅ does evergreen still work in a way that feels good?

✅ what’s more profitable, sustainable, or enjoyable?

✅ what surprises me (for better or worse) along the way?

If you’ve launched a course before, or have been putting it off because you're not sure what works anymore, this experiment gives you a front row seat without you having to put your own launches and programs on the line. 

Experiment 02: Can AI-supported blogging finally get me out of perfectionism mode?

I have a lot I want to share, but blogging often feels like a slog. Every time I try to write a post, it turns into a months-long project because I overthink and overwork every paragraph. And on top of that, I’ve accumulated more than a hundred half-written drafts still waiting to get over the finish line.

If you've got a folder of drafts and ideas that never quite make it out into the world, you'll probably be thinking yep - me too!

So this experiment is about removing myself from the bottleneck.

I’ve already trained my custom GPT with my voice and style, so now the plan is to have it create full draft posts, and then my VA will do light edits and publish them without me rewriting the whole thing from scratch.

Here’s what I’m exploring:

✅ can AI-supported posts actually get me publishing consistently?

✅ will “good enough” content perform better than the "perfect" posts I never finish?

✅ does regular publishing help revive my completely flat-lined google traffic?

✅ will this support my evergreen funnels more effectively?

✅ do these posts bring in leads or new audience?

✅ and the big one: can I emotionally tolerate letting posts go out into the world without polishing them for months and not being written by me?

There’s a chance I’ll find this uncomfortable.

There’s also a decent chance I’ll wish I’d done it years ago.


If you're curious about using AI content to grow your traffic, this experiment will give you a grounded view of the impact (both to views and emotions!)

Experiment 03: Can I take a full month off my business?

As a gold star member of the type A workaholic club, my “breaks” usually aren’t the rejuvenating downtime I aim for.

The week before is often a frantic 18 hour day scramble to finish everything, so I start the time away exhausted. And even when I fully intend to switch off, my brain stays in work mode and I squeeze in little jobs, which drives my family nuts.

The only times I’ve ever taken proper extended time off were when health issues forced it, and nothing was set up properly, so the whole thing was stressful and guilt-heavy instead of restful.

So in 2026, I’m doing something that’s been on my bucket list for years and actually requires me to step away properly. I’m walking the Camino in Spain for a full month with no laptop and a completely unplugged calendar.

Here’s what I’m testing in this experiment:

✅ what needs to be in place before I disappear for a month?

✅ do I schedule content ahead of time or simply let things go quiet?

✅ what stops working and what works better than expected?

✅ do sales keep coming in?

✅ is it creatively rejuvenating or creatively confronting?

✅ how long does it take to get back into things afterwards?

✅ will anyone be annoyed?

✅ will I stress the whole time?

✅ can I actually take a real break without guilt creeping in?

 

If you've ever wondered whether your business could cope with you taking extended time off, follow this experiment to get an inside look at what to plan for, what might break, and what might be easier than you thought.

Plus SO much more!

The ideas area of The 2026 Experiment community is already overflowing.

Things like finally creating a service provider offer I actually want to keep doing (without burnout!) Trialling a heap of different automations to see if they are worth the time and effort to set up, doing a free sign up vs paid offer launch to discover what works best and many other experiments through the year. 

AND Experiment 00: The meta experiment hiding in plain sight

Honestly… this whole 2026 experiment thing is a meta experiment in itself!

I’ve never created anything like this before, so part of the experiment is simply seeing if this format works. Will people follow along? Will the community feel alive? Will it be something worth doing again? Do people even want this and are prepared to buy it?

By joining now, you are literally part of the data set. You'll see all the details of how I marketed this, where the sales came from, what I changed mid-launch and why I chose this $99 price point. That insight alone is worth the ticket price.

I want to see all the behind the scenes info!

The magic of seeing the process while it happens.


You get to see the decisions, the tweaks, the surprises, and the honest “well, that didn’t go how I thought it would” moments, and then borrow or adapt whatever feels helpful for your own work.

And this isn’t a program with a method to follow or lessons to keep up with.

❌ It’s not coaching.

❌ It’s not a blueprint.

❌ And there’s nothing to fall behind on.


It’s simply a place to observe the work in motion and take what’s useful for you.

If you want to chat in the community, ask questions, or share your own experiments, you can.

If you’d rather quietly watch from the sidelines and check in when it feels right, that’s completely fine too.

And if you only want the debriefs and insights, that works perfectly.

There’s no pressure to participate in any particular way. You get to engage at whatever level supports you and how you like to learn.

👀

What You’ll Get Access To Inside The 2026 Experiment

Where you can follow each experiment as it starts and see why I’m doing it, so decisions feel less like guessing.

Detailed breakdowns of what worked, what didn’t, and what I’d change, so you can skip some of the trial and error.

All the experiment debriefs in audio form, so you can stay in the loop while you walk, commute, or do life.

Short diary style check ins while I’m making decisions, with space for you to ask questions in the moment.

A gentle corner to share what you’re testing and the results of your own experiments (if you want to)

 

What others are looking forward to learning:


Why this is the smartest $99 you’ll spend this year

 

It’s a fraction of my coaching rate.
My 1:1 consulting is currently $497 per hour. You get an entire year of my strategist brain and insights for just $99.

It’s cheaper than "Digital Dust."
It likely costs less than that course you’re thinking about buying in January (the one you'll probably never actually open).

You get to piggyback off MY experiments.
I spend the time and money testing the strategies - you take the answers and insights

You save $100 by joining early.
On January 1st, the price jumps to $199. Join now and lock in the best rate for the whole year.

Best Value In December

$199 $99

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After January 1st

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Community & debriefs

The experiment doors are already open, come on in

If you’re tired of second-guessing yourself.

If you’re craving a calmer, more sustainable way to grow your business.

If you want the messy, behind-the-scenes view instead of polished recaps...

You’re invited to join me in The 2026 Experiment. 😃

We officially kick off on January 1st.

Join now to get the half price early access rate and get settled before the testing begins!

Join for just $99 (save 50%)